Click-through log mining
US8321448B2 · kind B2 · utility
37Cited by
3References
17Claims
0Family size
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Key dates
| Filing date | Oct 10, 2007 |
| Grant date | Nov 27, 2012 |
| Priority date | — |
| Expiry date | Nov 2, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06F16/951
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Click-through log mining is described. Raw search click-through log data is processed to generate ordered query keywords, utilizing an algorithm to expand user-submitted keywords to include high frequency user queries, managing the keywords for a keyword expansion file, analyzing the algorithm performance on a bidding criteria, and identifying related phrases with similar page-click behaviors for advertisements.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.