System and method for selective publication of sponsored comments

US8326684B1 · kind B1 · utility

Inventors

• Eyal HALAHMI · Kfar Netter, IL
• Eitan Ron · Raanana, IL
• Tal Goldberg · Nes Ziona, IL
• Philippe Lang · Saint-Mandé, FR

Key dates

• Filing date: Mar 16, 2010
• Grant date: Dec 4, 2012
• Expiry date: May 26, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system for publishing a sponsor-comment together with content of a publisher that is associated with a particular file. A code segment is included in the particular file. A database relates a plurality of keywords with one or more sponsors. A registration module is operative to register one or more channels of the publisher, each said channel including at least one of the plurality of files. A communication module is operative to receive a sponsor-comment across the network. A comment management module is operative to selectively associate the sponsor-comment with the particular file in accordance with at least one criterion accessible to one or more of the servers. Upon opening each respective file in a browser of a client machine, the code segment executes to cause the browser to include in the display the sponsor-comment together with the publisher-content. Variations of systems and methods that publish sponsor comments are disclosed.