System and methods for a personal seat license auction

US8326696B2 · kind B2 · utility

Assignee

• StubHub, Inc. · US

Inventors

• Leigh Goldstein · Los Angeles, US
• Dave Gershon · Newton, US
• Greg Ivry · San Francisco, US
• Geoff Ladestro · San Francisco, US
• Rucha Humnabadlar · San Francisco, US

Key dates

• Filing date: Sep 23, 2010
• Grant date: Dec 4, 2012
• Expiry date: Mar 30, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q10/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A system and methods for a personal seat license (PSL) auction are described. The PSL auction is designed to maximize revenue while providing bidders with a fun and engaging experience. In general, the PSL auction extends over multiple days, and PSLs are auctioned in mixed quantities of small lots so that inventory gets the most exposure. The list end times for the PSL listings are staggered to provide a dynamic online marketplace where PSL listings are closing all of the time. This provides more bidders that bid on multiple lots and more chances for bidders to return if they are unsuccessful on a given day.