Virtual reality shopping experience

US8326704B2 · kind B2 · utility

Assignee

• American Express Travel Related Services Company, Inc. · US

Inventors

• Elliott Glazer · Midlothian, US
• Carol Lee Hobson · New River, US
• Elizabeth S. Deming · Brooklyn, US
• Coby Royer · University City, US
• Jeffrey Scott Fehlhaber · Glendale, US

Key dates

• Filing date: Oct 13, 2011
• Grant date: Dec 4, 2012
• Expiry date: Oct 18, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0641
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A solution is provided for a method for a user to shop online in a three dimensional (3D) virtual reality (VR) setting by receiving a request at a shopping server to view a shopping location, having at least one store, and displaying the shopping location to the user's computer in a 3D interactive simulation view via a web browser to emulate a real-life shopping experience for the user. The server then obtains a request to enter into one of the stores and displays the store website to the user in the same web browser. The store website has one or more enhanced VR features. The server then receives a request to view at least one product and the product is presented in a 3D interactive simulation view to emulate a real-life viewing of the product.