Method and system to detect invalid and fraudulent impressions and clicks in web-based advertisement systems
US8326763B2 · kind B2 · utility
44Cited by
8References
20Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | May 27, 2011 |
| Grant date | Dec 4, 2012 |
| Priority date | — |
| Expiry date | May 27, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
This invention improves upon existing pay-per-click arrangements periodically generating a code associated with the search-engine users. This code, preferably in the form of a serial number, is compared to the user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.