Social network marketing plan monitoring method and system

US8332256B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Kuntal Dey · New Delhi, IN
• Natwar Modani · Savanuru, IN
• Amit Anil Nanavati · New Delhi, IN
• Subramanya Kabbinahithlu Narayana Prasad · Bengaluru, IN
• Zheng Zhu · Shanghai, CN

Key dates

• Filing date: Jan 11, 2010
• Grant date: Dec 11, 2012
• Expiry date: Jun 29, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A monitoring method and system. The method retrieving by a computer, first data associated with a marketing plan associated with social networks and second data associated with marketing plan objectives. The computer processor identifies social network effects associated with the marketing plan objectives, business key performance indicators (KPIs) associated with the marketing plan objectives, and social network KPIs associated with the associated social network effects. The computer processor represents a marketing plan measurement model comprising a mathematical relationship between the business KPIs and the social network KPIs. The computer processor monitors changes associated with the business KPIs and the social network KPIs and generates and stores a report indicating the changes.