Patent · US Active

Marketing project filter search tools

US8332405B2 · kind B2 · utility

7Cited by

3References

13Claims

0Family size

Assignee

SAP AG · DE

Inventors

Timo Wagenblatt · Erfweiler, DE
Sandra Bicker · Heidelberg, DE
Susann Stieler · Heidelberg, DE
Martin Schrepp · Hockenheim, DE
Andreas Paffenholz · Troisdorf, DE

Key dates

Filing date	Sep 29, 2009
Grant date	Dec 11, 2012
Priority date	—
Expiry date	Feb 11, 2031

Classification

Technology area (CPC G)Physics
CPC primaryG06Q30/02
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Systems and methods are provided to enable filtered searches of marketing-related data by extracting marketing project information, including marketing activities, promotions, and campaigns information from an existing marketing system database and restructuring the extracted information in a hierarchical series of selectable nodes. In an embodiment, some of the nodes may be grouped into time, accounts, products, agreements, or marketing plan tabs. In an embodiment, once one or more nodes are selected and a search is activated, the results may be presented in a list or Gantt chart. In an embodiment, the Gantt chart may be supplemented with additional information including additional date ranges, key performance indicators (KPIs), and/or trade spends. In an embodiment, this additional information may vary according to a user role and the nodes selected.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.