Virtual object tagging for use in marketing

US8332781B2 · kind B2 · utility

Assignee

• International Business Machines Corporation · US

Inventors

• Peter G. Finn · Schreiber, CA
• Rick A. Hamilton, II · Charlottesville, US
• Steven M. Harrison · Bremerton, US
• Ian D. Smith · Longridge, GB

Key dates

• Filing date: Feb 13, 2008
• Grant date: Dec 11, 2012
• Expiry date: Mar 29, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A solution for conducting a marketing activity is provided. Activities in a virtual environment are monitored and descriptions of a virtual object involved in the activities are collected. A tag may be assigned to the virtual object based on the characteristic of the activities and/or the descriptions of the virtual object. The tag may be used in marketing activities conducted in relation to the virtual environment.