System and method for content delivery with multiple embedded messages
US8332885B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Oct 14, 2008 |
| Grant date | Dec 11, 2012 |
| Priority date | — |
| Expiry date | Feb 12, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/435
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A digital video program is obtained. The program includes: (i) at least one broadcast segmentation message specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message specifying at least one location for at least one time-shifted advertisement. The program is broadcast with at least one broadcast advertisement in accordance with the at least one broadcast segmentation message, and is made available to a subscriber at a time after the broadcasting, with at least one time-shifted advertisement in accordance with the at least one time-shifted segmentation message.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.