Content item slot scheduling

US8335718B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Jon Feldman · Cambridge, US
• Shanmugavelayutham Muthukrishnan · New York, US
• Martin Pal · Metuchen, US
• Evdokia V. Nikolova · Somerville, US

Key dates

• Filing date: Aug 25, 2008
• Grant date: Dec 18, 2012
• Expiry date: Mar 3, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q40/00
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Content item presentation slots (e.g., advertisement slots) can be grouped into a slot group so that more than one presenter (e.g., advertiser) can share a corresponding number of slots on the publisher's property over a defined time period. The presenters can be scheduled to the slots within the slot group to maximize a performance measurement (e.g., number of clicks) that each presenter realizes according to budget constraints that are defined by the presenters.