Methods, systems and apparatus to generate market segmentation data with anonymous location data

US8340685B2 · kind B2 · utility

Assignee

• The Nielsen Company (US), LLC · US

Inventors

• Laura Cochran · San Diego, US
• David R. Miller · Annandale, US
• Jeff Stevens · Monroe, US
• Mark Nelson · Rancho Santa Fe, US

Key dates

• Filing date: Aug 25, 2010
• Grant date: Dec 25, 2012
• Expiry date: Aug 25, 2030

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04W4/21
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods and apparatus are disclosed to generate market segmentation data with anonymous location data. A disclosed example method involves receiving geographic location information associated with a mobile phone user, associating the geographic location information with an identifier unrelated to personal information associated with the mobile phone user, identifying a home location associated with the geographic location information, and associating segmentation information with the identifier based on the home location and without referencing personal information of the mobile phone user.