Patent · US Active

Open profile content identification

US8341169B2 · kind B2 · utility

8Cited by

24References

19Claims

0Family size

Assignee

Google LLC · US

Inventors

Megan Nance · Sunnyvale, US
Mayur Datar · Stanford, US
Julie Tung · Mountain View, US
Bahman Rabii · San Francisco, US
Jason C. Miller · San Francisco, US
Mike Hochberg · Sunnyvale, US
Jeremiah Harmsen · San Jose, US
Tomasz J. Tunguz-Zawislak · San Francisco, US
Andres S. Perez-Bergquist · Beaumont, US

Key dates

Filing date	Mar 18, 2010
Grant date	Dec 25, 2012
Priority date	—
Expiry date	Mar 18, 2030

Classification

Technology area (CPC Y)Emerging Cross-Sectional Technologies
CPC primaryY10S707/99943
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.