System and method of selective advertising on a TV channel
US8341664B2 · kind B2 · utility
0Cited by
4References
12Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Nov 10, 2010 |
| Grant date | Dec 25, 2012 |
| Priority date | — |
| Expiry date | Jun 21, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method and system for providing selective advertising on a television channel is accomplished by downloading appropriate advertisements from an advertising server to a subscriber's set top box over an out-of-band channel. The set top box monitors for events. When an event occurs, the set top box signals the head-end to download ads to the set top box. The ads may be selected using demographic or common channel preference pattern information associated with the set top box.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.