Wireless subscriber loyalty system and method
US8346599B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | May 18, 2010 |
| Grant date | Jan 1, 2013 |
| Priority date | — |
| Expiry date | Aug 1, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2215/54
- WIPO fieldTelecommunications
- WIPO sectorElectrical engineering
Abstract
A system and method are disclosed for providing a complete architectural and procedural solution to wireless subscriber loyalty issues. A flexible promotion creation environment allows mobile phone operators to rapidly create and deploy various incentive programs and other such loyalty schemes; together with a data mining and profiling method for tracking, monitoring and analysing subscriber (or aggregate) usage information associated with given promotions. The proposed data mining and profiling method purposely incents specific subscriber behaviors by triggering a point-based reward scheme based on the dynamic screening of event records which are correlated with incented behaviors. Wherein a threshold is assigned based on usage information for a particular promotion; upon realization of which, the subscriber is, immediately notified of the reward through a plurality of means including e-mail, voice notification and by way of Short Message Service (SMS) at their wireless handset.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.