Determining conversion probability using session metrics

US8346709B2 · kind B2 · utility

Assignee

• Google LLC · US

Inventors

• Andrew E. Silverman · San Francisco, US
• Abhinay Sharma · Mountain View, US
• Scott S. Benson · Burlingame, US
• Adrian Dumitru Corduneanu · Cambridge, US
• Angshuman Guha · Los Gatos, US
• Tomas Lloret Llinares · Mountain View, US

Key dates

• Filing date: Aug 4, 2009
• Grant date: Jan 1, 2013
• Expiry date: Jun 28, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Methods, systems, and apparatus, including computer program products, for determining a probability that a traffic conversion of a content item associated with a content source (e.g., website) will occur based on past traffic patterns for that content source. A traffic conversion defines, for example, minimum traffic interactions of one or more associated user sessions with a content source. The minimum traffic interactions can be based on, for example, the duration of the one or more user sessions on the content source, or a quantity of pages associated with the content source navigated in the one or more associated user sessions.