Tracking and tracing user activity with application media packages

US8346887B1 · kind B1 · utility

Assignee

• Mainstream Scientific, LLC · US

Inventors

• John Albert Kembel · Palo Alto, US
• George Andrew Kembel · Menlo Park, US
• Daniel S. Kim · Palo Alto, US
• John Russell · Palo Alto, US
• Jake Wobbrock · Palo Alto, US
• Geoffrey S. Kembel · Menlo Park, US
• Jeremy L. Kembel · Palo Alto, US
• Lynn D. Gabbay · Sunnyvale, US
• Anthony Medrano · Mountain View, US
• Scot J. Malloy · Portola Valley, US
• Joseph A. Bella · San Francisco, US
• Sridhar T. Devulkar · San Jose, US
• Mark Wallin · Mountain View, US

Key dates

• Filing date: Oct 31, 2007
• Grant date: Jan 1, 2013
• Expiry date: Jun 12, 2030

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/34
• WIPO field: Computer technology
• WIPO sector: Electrical engineering

Abstract

A software component for tracking and tracing the access and display of Internet content employs an Application Media Package. That package includes a definition for rendering a graphical user interface and a URL pointing to Internet content that may be presented within said user interface. An application media viewer manages the collection, organization, sharing, and rendering of a plurality of such software components. Because Application Media Packages are used in groups and often for relatively long periods of time, the present invention may collect real-time multidimensional use statistics that over time becomes a valuable multi-dimensional user behavior profiling database. A server collects use statistics from its Application Media Viewer that runs on client computers or cell phones for example, and manages and tracks Application Media Package and Viewer downloads, access to an Application Media Package library, etc.