Serving advertisements using user request information and user information
US8352499B2 · kind B2 · utility
82Cited by
17References
59Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jun 2, 2003 |
| Grant date | Jan 8, 2013 |
| Priority date | — |
| Expiry date | Jun 2, 2023 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0256
- WIPO fieldComputer technology
- WIPO sectorElectrical engineering
Abstract
Ads are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve ads, how to serve ads, to order ads, to filter ads, etc. Items of user information, request-associated information, and/or ad information can be weighted based on previous uses of such information in the serving of ads and the performance of those served ads.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.