System and method for marketing mix optimization for brand equity management
US8359226B2 · kind B2 · utility
3Cited by
3References
1Claims
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Key dates
| Filing date | Jan 20, 2006 |
| Grant date | Jan 22, 2013 |
| Priority date | — |
| Expiry date | Nov 26, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0201
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of marketing optimization with respect to brand lifetime management formulates a problem of brand equity maximization utilizing Markov Decision Process (MDP) thereby casting brand equity management as a long term regard optimization problem in MDP, The marketing mix is optimized by formulating the mix as actions in MDP and, utilizing historical marketing and transaction data, aspects of the MDP are estimated.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.