Method for measuring effectiveness of sampling activity and providing pre-market product feedback
US8364520B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Aug 17, 2009 |
| Grant date | Jan 29, 2013 |
| Priority date | — |
| Expiry date | Jun 12, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0207
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
There is disclosed herein an improved method for measuring the effectiveness of a sampling event, particularly correlating a product sampling event with the consumer's purchase of a corresponding purchasable product. Preferably, a product sample terminal is employed to identify a consumer, dispense a product sample to the consumer, store data pertaining to the product sampling event, and correlate the consumer's purchase of a corresponding or complimentary product for determining whether the product sampling event converted the event into the consumer's purchasing decisions. Additionally disclosed is a method for soliciting, aggregating, and processing consumer preferences pertaining to product attributes for informing investment decisions with regard to product development.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.