System and method for real-time bidding for internet advertising space
US8364541B2 · kind B2 · utility
41Cited by
2References
128Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Oct 29, 2007 |
| Grant date | Jan 29, 2013 |
| Priority date | — |
| Expiry date | Sep 7, 2030 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q40/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method implemented in a computer system for determining an advertisement in response to an advertising opportunity, wherein the advertising opportunity is an opportunity to place the advertisement on a web page subsequent to a request for the web page by a browser. The computer system receives an indication of the advertising opportunity, and in response to receiving the indication, the computer system determines bids, wherein each bid is associated with an advertisement, selects one of the bids and places the advertisement associated with the selected bid on the web page.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.