Multi-party web-beacon-based analytics
US8365150B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jun 17, 2008 |
| Grant date | Jan 29, 2013 |
| Priority date | — |
| Expiry date | May 9, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/04
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Tools and techniques are provided to allow partners of analytics providers and others who use web-beacons to submit executable web-beacon plug ins. Analytics providers and others may also write web-beacon plug-ins. Certified plug-ins are executed in response to page loads, visitor clicks, and other visitor and programmatic actions at a website that has been tagged by the analytics provider's web-beacon, without requiring re-tagging of the website with a separate web-beacon for the partner. Web-beacons may invoke core analytics code of an analytics provider, where core analytics code may include multiple plug-ins selected by respective analytics provider partners, where each plug-in may send different analytics data from a website visitor's system to a respective analytics provider partner server. This allows the partner to obtain analytics data by piggybacking on the analytics provider, without re-tagging, and without compromising the availability and accuracy of the analytics data already being gathered.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.