Method and apparatus for conducting or facilitating a promotion

US8366544B2 · kind B2 · utility

Assignee

• Walker Digital, LLC · US

Inventors

• Jay S. Walker · Ridgefield, US
• Geoffrey M. Gelman · Stamford, US
• James A. Jorasch · Stamford, US
• Peter Kim · Pasadena, US
• Timothy A. Palmer · Mountain View, US
• Keith Bemer · New York, US
• Andrew P. Golden · New York, US
• Scott B. Allison · Salt Lake City, US

Key dates

• Filing date: Sep 6, 2011
• Grant date: Feb 5, 2013
• Expiry date: Sep 6, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G07F17/3244
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method and apparatus for conducting a promotion and for distributing promotions to potential users provide a merchant or promotion organizer flexibility in the way they conduct the promotion as well as an ability to change one or more aspects of the promotion during the operation of the promotion. In accordance with one embodiment, such a promotion may provide for a game on a mobile device, wherein a locked outcome of the game may be unlocked using an unlock code. In one embodiment, a result of the locked outcome may correspond to an intra-game benefit.