Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service
US8370196B2 · kind B2 · utility
20Cited by
1References
17Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 22, 2003 |
| Grant date | Feb 5, 2013 |
| Priority date | — |
| Expiry date | Jul 8, 2028 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04W4/14
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
The present invention relates to apparatus and method of providing a multimedia advertising service through a mobile communication network. In the present invention, a content server downloads ad contents to a mobile terminal along with content-displaying condition and the mobile terminal having received the ad contents displays the received ad contents according to the content-displaying condition when an event specified by the content-displaying condition occurs. Afterwards, a content-displayed history is uploaded to the content server by the mobile terminal.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.