Registering media for configurable advertising

US8370198B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Ashish Gupta · Sunnyvale, US
• Mark Masterson · Seattle, US
• Brian Tschumper · Woodinville, US
• Phani Vaddadi · Issaquah, US
• Shankar Vaidyanathan · Bellevue, US

Key dates

• Filing date: Mar 14, 2009
• Grant date: Feb 5, 2013
• Expiry date: Feb 3, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0258
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A method for registering a media for configurable advertising is described herein. Advertising policies from a publisher of the media may be received at a video advertising platform. A request from the publisher to register the media for advertising may be received at a video advertising platform. The request may have media metadata. A media manifest may be generated at the video advertising platform. The media manifest may be based on the media metadata and the advertising policies. The media manifest may be configured to be received by a media player. The media player may play the media with one or more advertisements as specified by the media manifest.