Predicting content and context performance based on performance history of users

US8370330B2 · kind B2 · utility

Assignee

• Apple Inc. · US

Inventors

• Eswar Priyadarshan · Worcester, US
• Dan Marius Grigorovici · Pleasanton, US
• Ravikiran Chittari · Acton, US
• Prasenjit Mukherjee · Savanuru, IN
• Omar Abdala · Cambridge, US

Key dates

• Filing date: May 28, 2010
• Grant date: Feb 5, 2013
• Expiry date: Mar 9, 2031

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0282
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts.