Contextual television advertisement delivery
US8375405B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 13, 2007 |
| Grant date | Feb 12, 2013 |
| Priority date | — |
| Expiry date | Jun 19, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/812
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Various technologies for delivering contextual television advertisement are described. A user selection of a media title is received. The media title has an associated set of contextual metadata that includes information regarding the media title. A request for the media title is forwarded to a first server and an advertisement request including the set of contextual metadata is forwarded to a second server. The second server uses the set of contextual metadata to retrieve contextual television advertisement information. The contextual television advertisement information and the media title are received from the second server and the first server respectively. Also, the contextual television advertisement information and the media title are played.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.