Identification of areas of interest on a web page
US8379053B1 · kind B1 · utility
30Cited by
2References
18Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 24, 2012 |
| Grant date | Feb 19, 2013 |
| Priority date | — |
| Expiry date | Jan 24, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Interest mapping systems and/or methods determine areas of interest on a web page or other information resource based on the time a user spends in various scroll positions on the page. The system identifies scroll positions on a web page that are maintained for at least a predetermined period of time. The system may further generate one or more interest maps for web page or other information resource indicative of those areas of the web page which seem to be of relatively more or less interest to users. The system may further generate trend data for the web page based on the scroll position data over time.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.