SMS-sponsored WAP advertisement
US8380230B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Sep 3, 2009 |
| Grant date | Feb 19, 2013 |
| Priority date | — |
| Expiry date | Nov 17, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04L67/55
- WIPO fieldDigital communication
- WIPO sectorElectrical engineering
Abstract
Various embodiments of systems, methods, computer devices, and computer software for providing an integrated SMS/WAP advertisement are disclosed. One embodiment comprises a system for providing SMS-sponsored WAP advertisements. One such system comprises a short messaging service (SMS) application server and a web server. The SMS application server is configured to send a short message service (SMS) message to a mobile terminal that has an embedded link to a wireless access protocol (WAP) site. The embedded link includes a predetermined parameter identifying an advertiser associated with the SMS message. The web server is configured to receive a request for the WAP site. If the request includes the predetermined parameter, it is determined that the request originated from the SMS message and the WAP site is provided to the mobile terminal with an advertisement associated with the advertiser.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.