System and method for internet protocol television product placement data
US8380564B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Jul 30, 2008 |
| Grant date | Feb 19, 2013 |
| Priority date | — |
| Expiry date | Sep 25, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/6175
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system, computer program product and method are disclosed for sending advertising data to an end user device. The system includes but is not limited to a processor in data communication with a computer readable medium; and a computer program embedded in the computer readable medium, the computer program comprising instructions to monitor video data for advertising key data, instructions to monitor end user data exchanged between end user devices for the advertising key data, instructions to receive data from an end user device indicating a product selected from a selected data segment in the video data and instructions to send advertising data relating to key data in the selected data segment to the end user device. The computer program product executes a computer program to perform the method.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.