Sponsored search coverage expansion
US8380706B2 · kind B2 · utility
Assignee
Inventor
Key dates
| Filing date | Dec 5, 2006 |
| Grant date | Feb 19, 2013 |
| Priority date | — |
| Expiry date | Aug 4, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
An embodiment is provided wherein a search query is received from a user. It may then be determined if the search query would ordinarily result in a results page having no sponsored search advertising. If the search would ordinarily result in a results page having no sponsored search advertising, then advertising that would ordinarily be displayed in response to each of two or more search terms making up the search query individually may be aggregated. Then one or more advertisements may be selected from the aggregated advertising. Then the selected advertisements may be displayed on a results page responsive to the search query.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.