Patent · US Active

Using anchor text with hyperlink structures for web searches

US8380722B2 · kind B2 · utility

2Cited by

3References

20Claims

0Family size

Assignee

Microsoft Corporation · US

Inventors

Zhicheng Dou · Beijing, CN
Junyan Chen · Beijing, CN
Ruihua Song · Beijing, CN
Ji-Rong Wen · Beijing, CN

Key dates

Filing date	Mar 29, 2010
Grant date	Feb 19, 2013
Priority date	—
Expiry date	Nov 14, 2030

Classification

Technology area (CPC G)Physics
CPC primaryG06F16/9566
WIPO fieldComputer technology
WIPO sectorElectrical engineering

Abstract

This document describes tools for adjusting anchor text weight to provide more relevant search engine results. Specifically, these tools take advantage of a site-relationship model to consider relationships not only between an anchor text source site and a destination page but also relationships between multiple anchor text source sites to improve web searches. Consideration of these relationships aids in determining a new an anchor text weight, which in turn results in more relevant search results.

Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.