System for measuring web traffic related to an offline advertising campaign
US8386310B2 · kind B2 · utility
22Cited by
0References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Mar 20, 2007 |
| Grant date | Feb 26, 2013 |
| Priority date | — |
| Expiry date | Jul 12, 2029 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system is described for measuring web traffic relating to an offline advertising campaign. The system may include a processor and a memory. The memory may be operatively connected to the processor and may store an offline advertising campaign of an advertiser, a time period, a set of users and web traffic data. The processor may identify the offline advertising campaign, and the period of time the offline advertising campaign was available to a set of users. The processor may measure the web traffic related to the offline advertising campaign of the users during the time period.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.