Online ad detection and ad campaign analysis

US8386314B2 · kind B2 · utility

Assignee

• ACCENTURE GLOBAL SERVICES LIMITED · IE

Inventors

• Stephen Denis Kirkby · Adelaide, AU
• Peter Kellet · Adelaide, AU
• Matthew Figg · Adelaide, AU
• Jarred Holman · Salisbury, AU

Key dates

• Filing date: Mar 3, 2009
• Grant date: Feb 26, 2013
• Expiry date: Oct 20, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0275
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Metrics for online ads are captured by parsing web pages to identify ad beacons containing information identifying whether the online ads are for a particular client. These metrics are used to determine key performance indicators for auditing and competitor analysis for an online ad campaign.