System and method for applying a database to video multimedia
US8387087B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Apr 27, 2012 |
| Grant date | Feb 26, 2013 |
| Priority date | — |
| Expiry date | Apr 27, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/84
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A system and method for applying a database to video multimedia is disclosed. Certain embodiments provide media content owners the capability to exploit video processing capabilities using rich, interactive and compelling visual content on a network. Mechanisms of associating video with commerce offerings are provided. Video server and search server technologies are integrated with ad serving personalization agents to make the final presentations of content and advertising. Algorithms utilized by the system use a variety of techniques for making the final presentation decisions of which ads, with which content, are served to which user.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.