Scientific targeting for advertisement and content selection, distribution, and creation
US8392252B2 · kind B2 · utility
19Cited by
1References
1Claims
0Family size
Assignee
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Key dates
| Filing date | Mar 3, 2011 |
| Grant date | Mar 5, 2013 |
| Priority date | — |
| Expiry date | Jul 14, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0242
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
The invention is a computer-aided method of optimizing advertisements and content by grouping viewers into scientific segments, optimizing an advertisement and pieces of content by scientific segments, selecting an advertisement or content to display to a scientific segment, and creating a scientific targeted advertisement or piece of content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.