System and method of displaying ads based on location
US8401897B1 · kind B1 · utility
35Cited by
2References
52Claims
0Family size
Assignee
Inventor
Key dates
| Filing date | Aug 31, 2009 |
| Grant date | Mar 19, 2013 |
| Priority date | — |
| Expiry date | Oct 30, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0261
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method is provided that displays advertisements. In one aspect, advertisements are associated with target areas. When a request for information is received from a client device, the system and method determine a geographic area in which the client device may be located. Advertisements may be selected based on the likelihood that the client device is within the target area. In another aspect, advertisers may select prices for their advertisement that vary with such likelihood.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.