Grouping user features based on performance measures
US8401899B1 · kind B1 · utility
11Cited by
1References
46Claims
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Key dates
| Filing date | Jun 15, 2009 |
| Grant date | Mar 19, 2013 |
| Priority date | — |
| Expiry date | Apr 27, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
In one embodiment, a method includes accessing online advertising data including metric values for one or more online advertising spaces; identifying pairs of the user variables; for each of the pairs, calculating a statistical score for each of the online advertising metrics and calculating a weighted score based on all the statistical scores for the pair; selecting one of the pairs based on its weighted score; and performing a merge test on the selected pair; and merging the user variables in the selected one of the pairs with each other if the selected one of the pairs passes the merge test.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.