System and method for presenting advertising data based on end user trick-play trend data
US8401900B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Feb 14, 2008 |
| Grant date | Mar 19, 2013 |
| Priority date | — |
| Expiry date | Feb 14, 2031 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N9/8205
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A computer readable medium is disclosed containing a computer program including but not limited to computer executable instructions that when executed by a computer are useful in performing a method for presenting advertising data, the method including but not limited to sensing current trick-play command data at an end user device; updating trick-play trend data for the end user device based on the current trick-play command data; and adjusting a number of advertising data items in an advertising data buffer presented at the end user device based on the trick-play trend data. A system is disclosed useful for performing the method. A data structure is disclosed for containing data used by the system and method.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.