Advertising content delivery
US8401901B2 · kind B2 · utility
6Cited by
16References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Jan 20, 2012 |
| Grant date | Mar 19, 2013 |
| Priority date | — |
| Expiry date | Jan 20, 2032 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/2668
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
Programming media and advertising media may be presented in a manner that approximates or equals a target ratio. In one implementation, a total temporal length of one or more programming media segments is accessed after the user has selected the programming media segments. One or more advertising media segments are then selected. The advertising media segments have a total length that is based on the total temporal length of the programming media segments and a target temporal ratio between programming media and advertising media. The client system may present the one or more selected advertising media segments.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.