Method for using computers to facilitate and control the creating of a plurality of functions

US8401902B1 · kind B1 · utility

Inventors

• Lucinda Stone · Dallas, US
• Michael Dean · Genoa City, US

Key dates

• Filing date: Jun 25, 2007
• Grant date: Mar 19, 2013
• Expiry date: Nov 5, 2029

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/0641
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

An electronic advertising system that provides self-serve control for the centralized automated creation and publication of customized advertising presentations to multiple electronic media venues. The customized advertising presentations are automatically created by the central controller from raw advertising information to comply with the criteria of each selected multiple electronic media venue. Self-serve interfaces are provided for sellers to input raw advertising information and information to select electronic media venues, and for media venues to input criteria for each electronic media venue. The criteria may include style, content, editorial, and design criteria. Information such as distribution factors, media venue layout, and price charged for publication may be used by the central controller. The system also includes programs to manage conflicting advertising information data input, to provide presentation file format conversion, an operator review interface program, an advertising presentation screening program, an operator owned content server, and internet capability.