Detecting content and user response to content

US8402133B1 · kind B1 · utility

Assignee

• conScore, Inc. · US

Inventors

• Michael A. Brown · Boone, US
• Xinyu Huang · San Jose, US
• Glen Grant · Springfield, US

Key dates

• Filing date: Aug 5, 2011
• Grant date: Mar 19, 2013
• Expiry date: Aug 5, 2031

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/535
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

A position of a cursor on a display is tracked. It is detected that the cursor is in an area of the display that includes a component of a webpage. It is determined whether the component matches a designated type of component, and details of the component are stored in response to determining that the component matches a designated type of component. A user input that selects the component is detected, and details of the component are accessed in response to detecting the user input. The details of the component are sent to a collection server.