Providing links to related advertisements
US8407094B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Mar 31, 2004 |
| Grant date | Mar 26, 2013 |
| Priority date | — |
| Expiry date | Aug 8, 2032 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/02
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A document, such as a Web page, includes content and a set of related ad links. When a user selects one of the related ad links, they are brought to a linked document including a set of one or more ads. Unless there is an agreement to the contrary (such as a pay per impression agreement), the advertisers do not compensate the document owner for the selection of a related ad link. However, when a user selects one of the ads on the linked document, they are brought to a corresponding ad landing page linked from the ad. The advertisers may compensate the Web page owner for such selections. The related ad links may be automatically generated using document content information, the number, performances, and/or compensation offers of ads corresponding to the related ad link, etc.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.