Determining advertising statistics for advertisers and/or advertising networks
US8412569B1 · kind B1 · utility
2Cited by
0References
44Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Feb 4, 2011 |
| Grant date | Apr 2, 2013 |
| Priority date | — |
| Expiry date | Feb 4, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system determines a number of times that clients access a group of documents associated with a web site or a group of web sites. At least one document in the group of documents includes at least one advertisement. The system further determines a percentage of client views for an advertiser or an advertising network across the web site or group of web sites based on the determined number of times.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.