Systems and methods of making content-based demographics predictions for website cross-reference to related applications
US8412648B2 · kind B2 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 21, 2009 |
| Grant date | Apr 2, 2013 |
| Priority date | — |
| Expiry date | May 10, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0254
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
Systems and methods for making demographic predictions for websites and web-pages. Embodiments include a system and a method of making demographic predictions for websites. The system and method select one or more websites with known demographic attributes for use as training websites, obtain demographic attributes data of the training websites, determine first features of web-pages of the training websites and develop a prediction model using the determined first features and the obtained demographic attributes data. The prediction model predicts one or more values for a target demographic attribute. The system and method determine second features of web-pages of a target website and apply the prediction model to the determined second features of the target website to predict one or more values for the target demographic attribute of the target website.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.