System and method for selecting and delivering ADS based on cross-platform activity
US8413181B2 · kind B2 · utility
4Cited by
16References
33Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Dec 13, 2007 |
| Grant date | Apr 2, 2013 |
| Priority date | — |
| Expiry date | Jun 21, 2030 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04N21/26258
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.