Dynamic selection of advertising content in a social broadcast environment
US8413189B1 · kind B1 · utility
Assignee
Inventors
Key dates
| Filing date | Dec 22, 2008 |
| Grant date | Apr 2, 2013 |
| Priority date | — |
| Expiry date | Mar 31, 2029 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04H60/46
- WIPO fieldAudio-visual technology
- WIPO sectorElectrical engineering
Abstract
A method of determining advertising content to be included in a broadcast is disclosed. An inclusion criterion is received for each of a plurality of items of advertising content to be used to determine one or both of whether and how that item of advertising content is to be included in a broadcast. Stored user profile data associated with a plurality of users who provided within an observation period an indication that the user was consuming the broadcast is processed, and the respective inclusion criteria of the items of advertising content, to select and integrate into the broadcast selected ones of the items of advertising content.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.