Generation of contextual image-containing advertisements

US8417568B2 · kind B2 · utility

Assignee

• Microsoft Corporation · US

Inventors

• Shuzhen Nong · Bellevue, US
• Ying Li · Reston, US
• Tarek Najm · Kirkland, US
• Li Li · Bound Brook, US
• Zheng Chen · Beijing, CN
• Hua-Jun Zeng · Beijing, CN
• Benyu Zhang · Beijing, CN
• Yin Li · Redmond, US
• Dean Carignan · Seattle, US
• Ying Xu · Tomball, US

Key dates

• Filing date: Feb 15, 2006
• Grant date: Apr 9, 2013
• Expiry date: Sep 2, 2030

Classification

• Technology area (CPC G): Physics
• CPC primary: G06Q30/02
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.