Assessment of click or traffic quality

US8417807B2 · kind B2 · utility

Assignee

• Adobe Systems Incorporated · US

Inventors

• Dipendra Malhotra · Princeton, US
• Brett Michael Error · Pleasant Grove, US

Key dates

• Filing date: Jun 21, 2012
• Grant date: Apr 9, 2013
• Expiry date: Jun 21, 2032

Classification

• Technology area (CPC H): Electricity
• CPC primary: H04L67/75
• WIPO field: IT methods for management
• WIPO sector: Electrical engineering

Abstract

Systems and methods enable displaying an indication of traffic quality. The system retrieves keyword or other traffic data for at least one keyword associated with at least one search engine. The system compares the traffic data for a first time period to the traffic data for a second time period, according to one or more date ranges and other parameters selected by a user for each time period. As a result of the comparison, an indication of the traffic quality associated with a disparity between the first time period data and the second time period data, if any, is displayed.