Dynamic advertising content distribution and placement systems and methods
US8423408B1 · kind B1 · utility
206Cited by
42References
20Claims
0Family size
Assignee
Inventors
Key dates
| Filing date | Apr 17, 2006 |
| Grant date | Apr 16, 2013 |
| Priority date | — |
| Expiry date | May 30, 2026 |
Classification
- Technology area (CPC H)Electricity
- CPC primaryH04M2207/18
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A method of dynamic content distribution and placement of advertising between a mobile device and an advertisement fulfillment system comprising providing a rotation of advertisements stored in the mobile device. Each advertisement comprises substantive content and a value in an impression field. The method further comprises selecting an advertisement from the rotation of advertisements based at least in part on which advertisement in the rotation was last displayed, and displaying the selected advertisement.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.