System and method for monetizing user-generated web content
US8423409B2 · kind B2 · utility
373Cited by
1References
21Claims
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Key dates
| Filing date | Sep 2, 2010 |
| Grant date | Apr 16, 2013 |
| Priority date | — |
| Expiry date | Nov 19, 2031 |
Classification
- Technology area (CPC G)Physics
- CPC primaryG06Q30/0277
- WIPO fieldIT methods for management
- WIPO sectorElectrical engineering
Abstract
A system and method for monetizing user-generated web content are provided. The system includes a tracking engine operable to track user activity taking place a plurality of social networks. The tracking engine is in communication with an branding engine, which is notified when a user publishes content on a social network. The ad branding engine is configured to analyze user-published content and select at least one advertisement contextually related thereto. The ad branding engine incorporates the advertisement with the user-published content, and in turn, the user is compensated.
Source: USPTO / EPO open patent data. Objective bibliographic and citation counts.